Company News, Marketing News

Carmex Taps Zendaya

Lip care brand signs singer/actress.

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By: Christine Esposito

Editor-in-Chief

Carmex has formed a partnership with singer and actress Zendaya. Carma Laboratories says Zendaya's unique style is fit with the recently re-launched Carmex Moisture Plus line of lip balm, which comes in vibrant, fashion-inspired packaging. “We are thrilled to partner with Zendaya,” said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. “She is one of the most popular young stars in music and television, and she has quickly become a style ...

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